Everyone loves sharing their opinions and seeing what others think, especially on Twitter X where these types of discussions are happening on the daily. One easy way for your brand to curate a conversation, understand fan favorites, and gather feedback is through Twitter X polls. Simply asking unique and creative questions will have your followers talking and encourage others to join in on the fun.
It wouldn’t be a conversation about Twitter X if Threads wasn’t brought up. Threads is far newer to the scene so there’s really no telling the direction it may go or the audience that may decide to use the app.
However, it has its advantages, and if a new app is receiving attention, why not join in on the fun and see what it’s about? Our advice is this: they’re not mutually exclusive. Build your brand on both and watch engagement soar.
In recent times, Twitter X has been full of surprises and changes. The rebrand has definitely shaken up the social media world but that doesn’t mean users or brands are leaving. If anything, it’s only increased conversations around the platform and why it’s so important to so many people.
We know one thing is for certain — this platform is going nowhere. With nearly 400 million users worldwide, it’s still a goldmine for your brand to engage with. Consumers will always appreciate brands building community and consistently sharing authentic content across their social platforms, and Twitter X is an incredible platform to do so.
And if you’re interested in streamlining your marketing strategy on Twitter X, we’re here to help. Our platform can schedule Tweets (X’s?) for you to maximize engagement. Learn more about it here. Or get in touch with us directly below.
Twitter has established itself as a vibrant and ever-evolving social media platform, making it an essential tool for businesses looking to expand their reach. With its unique potential for cultivating relationships, reaching new customers and building brand loyalty, Twitter is one of the first channels you may look to add to your marketing strategy. We talked to Drew Balis—the mastermind behind Wix’s Twitter account—for his tips on building a successful Twitter marketing strategy.
“Twitter is faster paced than other social media platforms, making it the site where trends break,” says Balis. On average, a Tweet remains active in followers’ feeds for a mere 18 minutes. It’s certainly competitive, but Twitter’s speed-of-light pacing also makes it a great platform for businesses to stay in the forefront of customers’ minds by weighing in on current events, sharing updates and consistently connecting. “Twitter is like one giant cocktail party where you can speak directly to your customers, tap into passionate communities and reach a wider base,” explains Balis.
What’s more, Twitter's uniquely robust search capabilities enable real-time content exploration based on keywords, hashtags and usernames. With advanced search operators and filters, users can refine searches and access up-to-the-minute results. “Twitter’s advanced search can help you identify previously untapped customers and find new, authentic ways to reach them,” Balis explains.
CEOs can use their personal accounts to embody their company's brand and establish a deeper connection with their audience. By acting as a mascot for their companies, CEOs reflect the human side of their companies, helping to foster more intimate brand-customer relationships. Additionally, sharing expert insights on current events allows company heads to shape their unique image while providing valuable commentary within their field of expertise.
Your Twitter profile plays a crucial role in your marketing strategy. It's the first impression your audience will have of you, so it's important to optimize it effectively. Here are key elements to focus on:
Handle: Hopefully, Twitter will have your full name or your company's name available to use as a profile name (a.k.a. “handle”). If it's already taken, Balis recommends tagging on the keyword that's most relevant to your work. For example, if @wix wasn't available, we might've chosen the handle @wixwebsitebuilder for our branded account.
Profile image: Upload your logo or headshot as a profile picture. Choose an image that connects with your audience and represents you and the tone that you want your business to convey.
Profile banner: Use your profile banner to make a strong visual statement and effectively communicate your brand message to potential followers and customers. Consider incorporating compelling graphics, captivating images or relevant text that aligns with your brand identity and attracts attention.
Bio: Maxing out at 160 characters, your Twitter bio is valuable real estate. Highlight your unique value, showcase your brand's personality and include relevant keywords. Add a call-to-action or a link to drive traffic. A well-crafted bio attracts the right audience, sets expectations and boosts engagement.
The key to mastering Twitter lies in understanding your target audience and developing a strong connection with them. Twitter offers various analytics tools to assist you in this endeavor, and a crucial starting point is exploring the "audience insights" page of your account. This page provides a wealth of information to help you better understand your audience and craft your message. It’s divided into four sections:
Engagement: This section shows which of your own content followers engage with the most. It’s a great way to track your feed’s resonance and then further hone your message. Use this information to gauge your audience’s interests and develop future posts for more engagement.
Reach: This section includes information on how many times your account drives followers back to your website. Utilize this information to craft effective “call to action” statements that increase your website's visibility. Note: Wix Analytics can also tell you this with its traffic source report.
Once you have a deep understanding of your audience, it's time to unleash your creativity and diversify the content you share with them. However, before diving in, it's beneficial to engage in brand exercises that will help you develop a distinct brand voice. “Taking the time to do some brand exercises will help you determine both the tone and voice you want to tweet with,“ Balis explains.
How To Make Money With TwitterNow, craft different categories of content–or content pillars–that can showcase your brand from different angles. Don’t be afraid to get creative. With your audience insight and brand voice strategy at hand, you can brainstorm ideas for relevant, engaging content. What you decide to share as content will be the base of your Twitter marketing strategy, so consider what you’ve discovered about your audience and customer base. Ask:
Next, ask yourself what message you want to communicate. “What are the big ideas you want your followers to understand?” asks Balis. “Think about ways to educate your audience around your field of expertise or ways to offer your expert take on current events.”
You can also showcase your brand and the people behind it in compelling ways. Understanding what’s important to your audience as well as your own business goals will help you think of out-of-the-box content ideas that resonate with your followers. Here are a few content categories to consider when brainstorming:
Behind-the-scenes stories: Have an outstanding employee you want to show off? Sharing about your team is a great way to humanize your business and demonstrate how much you care about everyone involved. “It can provide your audience with an interesting view into your daily operation,” says Balis.
Industry news: Whether you’re a business leader or a brick-and-mortar shop owner, you’ve most likely developed a significant amount of knowledge growing your business. Use your experience to inform your audience by offering in-depth takes on relevant events.
Educational content: Provide background information and context related to your business, offering educational content that enhances your audience's understanding. For instance, a restaurant might share details about the regions where their specialty ingredients come from, while a fishing shop could provide weather predictions or tide charts.
Showcase your voice: A strong content strategy is a great way to showcase your brand’s voice and identity as well as set the tone for your brand. If it’s appropriate, you can add memes, pictures, video and other types of media, as long as you stay true to your business mission.
At the end of the day, Twitter's true strength lies in its ability to foster meaningful conversations. “Twitter outshines other social media platforms when it comes to cultivating relationships,“ says Balis. Once you’ve gained an understanding of your audience and determined the types of tweets that best represent your brand, you can begin forging connections with your customers through the brand-building content you share and the conversations it sparks.
In addition to maintaining a regular posting schedule, it's crucial to ensure that your tweets align with your brand and remain relevant. “Keep Tweets helpful, informative and enlightening,” says Balis. “Being a consistent, helpful voice on Twitter will build trust and credibility with your followers.” Providing insightful information will also encourage retweets, amplifying the reach of your voice.
Twitter is pretty noisy, so it's important to listen more than you tweet. When your followers ask questions, respond quickly. Additionally, acknowledging comments or tweets from your audience can be a great way to keep the conversation going and demonstrate that you’re engaged.
“Resolving issues on Twitter and responding to your followers’ tweets is another way to cultivate ongoing conversations,” says Balis. “Twitter [can serve] as one plank of your customer service platform.” By responding to questions that are relevant to a broader audience, you can show that your business cares and is open to conversation.
“Twitter’s advanced search engine is something that sets it apart from other social media platforms,” says Balis. “By mastering this function, you’ll be able to find new people to connect with and bring them into your Twitter ecosystem.” These suggestions can help you master Twitter’s advanced search function:
Utilize punctuation commands: Target your searches by enclosing exact phrases in quotation marks. For example, to search for New York specific tweets, type “New York”. This way, you can explore more focused topics, retrieve specific tweets or monitor specific phrases throughout the platform. If your search is pulling up unwanted information, you can filter it out with the minus sign. For example, if your “New York” search is dominated by New York City–related tweets rather than those relevant to the whole state, search “New York -city,” instead.
Narrow your search results: The date-range filter is invaluable for researching reactions to current events and other topical tweets. You can also use this feature to focus a popular keyword’s results. For example, if you wanted to learn more about a piece of tech, but a recent development is crowding your results, simply exclude the last few months.
Track conversations about your own brand: Set up notifications for mentions, replies and retweets of your brand’s Twitter handle to ensure you receive alerts whenever followers engage with your brand. You can search for past tweets, too, and create saved searches. Note the times when your brand is mentioned positively or negatively to gauge your real-time impact.
While some of your content should include information about your product or services, the most successful Twitter accounts focus on offering value to their audience beyond product sales and through a variety of content. “While there’s no one-size-fits-all rule on this, it’s helpful to go for a 30/70 content split, with 30% of your content being products and services, and 70% being other brand-building content,” advises Balis.
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